Understanding consumers' mobile apps usage, preference, and expectations

Background

A mobile app development company wanted to understand how consumers use mobile apps and which apps they prefer to use on a daily basis. The goal was to identify consumer preferences and trends in mobile app usage, which could be used to inform the development of future apps.

Methodology

We conducted an online survey of 1,000 smartphone users from different demographics and regions using Enumerate AI’s proprietary mechanism wherein open-ends are captured through audio / video. The survey was designed to gather data on the types of apps consumers use, the frequency of app usage, and their preferred apps. We also conducted one on one interviews with a subset of the survey respondents to gather qualitative insights into their app usage habits.

Findings

Our survey revealed that the most commonly used mobile apps were social media apps, messaging apps, entertainment apps, and e-commerce apps. 95% of respondents reported using social media apps, with Facebook being the most popular, followed by Instagram and Twitter. 90% of respondents reported using messaging apps, with WhatsApp being the most popular, followed by Facebook Messenger and WeChat.

In terms of entertainment apps, 80% of respondents reported using video streaming apps, with YouTube being the most popular, followed by Netflix and Amazon Prime Video. Gaming apps were also popular, with 70% of respondents reporting playing games on their smartphones. \nE-commerce apps were also widely used, with 75% of respondents reporting using shopping apps, with Amazon being the most popular, followed by eBay and AliExpress. \nOur interviews with the survey respondents revealed that app usage was influenced by convenience, personal preferences, and peer recommendations. Many respondents reported that they used apps to stay connected with their friends and family, stay informed about news and events, and for entertainment purposes.

E-commerce apps were also widely used, with 75% of respondents reporting using shopping apps, with Amazon being the most popular, followed by eBay and AliExpress. \nOur interviews with the survey respondents revealed that app usage was influenced by convenience, personal preferences, and peer recommendations. Many respondents reported that they used apps to stay connected with their friends and family, stay informed about news and events, and for entertainment purposes.

Our interviews with the survey respondents revealed that app usage was influenced by convenience, personal preferences, and peer recommendations. Many respondents reported that they used apps to stay connected with their friends and family, stay informed about news and events, and for entertainment purposes.

Conclusion

Our survey and interviews with smartphone users revealed that social media, messaging, entertainment, and e-commerce apps were the most commonly used and preferred apps. These findings can be used by mobile app developers to inform the development of future apps that cater to these preferences and trends in app usage. The convenience of the apps, personal preferences, and peer recommendations were important factors in influencing app usage among consumers.