Understand what earns attention, what lands and what gets remembered.
Media and entertainment decisions live in the second a story lands, attention drops or the brand disappears.Enumerate brings concept tests, scripts, key art, rough cuts, screenings, moment‑level reactions, viewing diaries and social verbatims into one AI study view, so teams can see what resonates, where engagement breaks and what to edit next.
The ending got me, I actually teared up.
Viewer · reaction test
on GreenbookVerified reviews from research teams on GreenbookAudiences react to every second, across more feedback than you can watch.
Stimulus reaction sessions, ad‑test open‑ends, viewing diaries, social comments, screening groups. The signal that explains why a spot tested flat or a show built buzz is buried in hours of reactions no one has time to read end to end.
Reactions outpace coding
Open ends and moment‑level reactions wait while creative rounds stack up.
Emotion flattened to a score
One likeability number hides what landed, confused or stuck.
Reaction streams unwatched
The richest signal in viewing diaries and screening groups rarely gets fully analysed.
See an ad test come together.
Follow community responses, open ends and moment‑level reactions across a 30‑second spot to see what earns attention, strengthens recall and needs to change in the edit.
The ending and music create emotion and support recall, but brand linkage is weak. Eleven of 40 viewers felt the story without identifying the brand. Bring the brand in earlier, connect it to the emotional peak and tighten the slower middle before the next test.
“The ending got me, I actually teared up.”Viewer · Reaction test
“No idea which brand that was for.”Viewer · Reaction test
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Streaming Spot 30sonline qual community + open‑endsEvidence connectedFrom first reaction to edit decision, in one platform.
Use AI probing to collect richer audience responses, bring in the creative options and reaction streams your team already has, and move from raw feedback to stakeholder‑ready edit priorities. Enumerate supports coding, analysis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when someone mentions an emotional beat, attention drop, confusing message, memorable cue or weak brand linkage.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
Viewing & consumption diaries
Enumerate reads multi‑day streaming and viewing diaries end to end, tracking what people watch, drop and returns to and why across the run. Enumerate pools every entry into one comparable read, cut by audience and segment, so the longitudinal habit survives.
Explore the At home usage testing use case- Watch & drop behaviour
- Return triggers
- Per‑day themes
- Audience cuts
Viewing & consumption diaries
Enumerate reads multi‑day streaming and viewing diaries end to end, tracking what people watch, drop and returns to and why across the run. Enumerate pools every entry into one comparable read, cut by audience and segment, so the longitudinal habit survives.
Explore the At home usage testing use case- Watch & drop behaviour
- Return triggers
- Per‑day themes
- Audience cuts
Start with the decision you need to make.
See all research methods
See the platform in action
Turn audience reactions into a clearer edit decision.
Connect concepts, rough cuts, audience reactions and viewing diaries to see what lands, where attention drops and what to edit next.