Understand what earns attention, delivers payoff and gets remembered.
Media and entertainment choices are made moment by moment: a premise earns attention, a story or experience delivers payoff and audiences decide whether to keep watching, listening or playing.Enumerate brings concepts, screenings, audience reactions, viewing and listening diaries, playtests and social feedback into one AI study view, so teams can see what draws people in, what holds them and what gets understood, remembered and acted on.
The ending got me, I actually teared up.
Viewer · reaction test
on GreenbookVerified reviews from research teams on GreenbookAudience decisions move from first attention to emotional payoff and lasting memory.
Artwork, a premise, an opening beat, a hook or a moment of play can draw people in. Enumerate keeps those reactions connected to the story, sound or experience that caused them.
What earns attention?
Artwork, premise, opening moments and familiar cues shape whether an audience leans in or moves on.
What creates emotional or narrative payoff?
Attention lasts when the story, sound or play experience delivers a payoff.
What gets understood, remembered and acted on?
A strong reaction does not guarantee that people understand the premise, remember the title or brand, or know what to do next.
See a streaming-spot study come together.
Follow example responses from 40 viewers in an online qualitative community. Themes count each viewer once per theme and may overlap; this is directional qualitative evidence.
The emotional ending is the clearest strength, while the story does not connect clearly enough to the brand. The next edit can test a closer link between the payoff and brand cues without losing the moment that works.
“The ending really moved me. That is the part I remember.”Viewer · Reaction test
“I remember the story, but I could not tell you which brand it was for.”Viewer · Reaction test
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
30-second streaming spotExample data · 40 viewersEvidence connectedFrom first reaction to edit decision, in one platform.
Use AI probing to collect richer audience responses, bring in the creative options and reaction streams your team already has, and move from raw feedback to stakeholder‑ready edit priorities. Enumerate supports coding, analysis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when someone mentions an emotional beat, attention drop, confusing message, memorable cue or weak brand linkage.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
Viewing & consumption diaries
Structure multi-day viewing and listening diaries by title, moment and audience. Track what people start, stop and return to, then compare how habits change across the study.
Explore the At home usage testing use case- Watch & drop behaviour
- Return triggers
- Per‑day themes
- Audience cuts
Viewing & consumption diaries
Structure multi-day viewing and listening diaries by title, moment and audience. Track what people start, stop and return to, then compare how habits change across the study.
Explore the At home usage testing use case- Watch & drop behaviour
- Return triggers
- Per‑day themes
- Audience cuts
Start with the decision you need to make.
See all research methods
See the platform in action
Turn audience reactions into a clearer edit decision.
Connect concepts, rough cuts, audience reactions and viewing diaries to see what lands, where attention drops and what to edit next.