Product testing, from first touch to settled verdict.
We read every transcript in full, not a sample. The whole study, structured the way your team thinks.
In-home usage testing, sometimes called IHUT, generates a flood of data. We turn it into a clear, comparable grid: attribute by attribute, visit by visit, respondent by respondent.
Every IHUT, structured the way your team thinks.
Attribute by attribute, visit by visit, respondent by respondent. One grid your debrief actually uses.
Per-visit, per-attribute grid
Day 0 to Day 3 to Day 21, laid out so you see how each attribute moves over time.
Full sensorial journey
Application, texture, absorption, finish, wear and after-feel. The language of the experience, kept intact.
Preference vs. current brand
How it stacks against what they use today, and the specific reasons that drive switching.
What improves, fades or annoys
A longitudinal read on the moments that win loyalty, and the ones that erode it over the trial.
What a real product test returns.
A clipped view of the deliverable on a 24-respondent hair-colour IHUT, run across 3 visits per respondent.
Appeal opens high, then fade by day 21 pulls the verdict down. That's the single attribute the reformulation team should focus on first.
Where this shows up most.
Same method, tuned for the vocabulary, study designs and category rituals each industry actually uses.
Beauty & Personal Care
In-home usage tests for skincare, colour cosmetics, hair colour and oral care.
Home Appliances & Durables
Concept conviction and trade dynamics for refrigeration, cooling and laundry.
Healthcare & Pharma
HCP and patient research analysed with the rigour regulated categories demand.
Bring the format you already field.
Every finding, traceable to a verbatim.
We read every transcript in full, not a sample, and synthesise across the whole study. Findings cut automatically by city, gender, segment or product. Multilingual studies covering English, Hindi, Bahasa, Thai and more, handled natively. And PII redacted before analysis begins.
Get the read your team would build by hand.
We analyse every transcript, code every attribute, and surface every switching driver. You walk into the debrief with the grid already on the wall.