See what captures attention, lands clearly and links to the brand.
Positive reactions do not guarantee that the intended message, brand or take-out landed. The answer sits in the scene, line or moment where meaning changed.Enumerate brings ad film focus groups, depth interviews, script, storyboard and animatic tests into one AI study view, so teams can compare clarity, emotion, brand linkage and take-out by scene or line, with the viewer response behind every finding.
When he let go of the seat, that got me. I watched it twice.
Viewer · Emotional response
on GreenbookVerified reviews from research teams on GreenbookAdvertising works when attention, meaning and brand stay connected.
A film can be liked while the message is missed, the brand is misattributed or the intended take-out changes in retelling. Enumerate keeps every reaction connected to the scene or line that caused it so teams can see what lands and what needs to change.
Positive reaction is not the same as communication.
Viewers can enjoy a film without understanding the message or linking it to the brand.
See where the message lands or slips.
Compare clarity, emotion, brand linkage and take-out across viewers, audiences and scenes, then open any result to the original playback.
Understand which moment changes the read.
Each finding stays connected to the scene, line or frame behind it, so teams can see what to keep, edit or strengthen before media spend.
See where the message lands or slips.
Compare clarity, emotion, brand linkage and take-out across viewers, audiences and scenes, then open any result to the original playback.
Clarity and emotional pull hold across both audiences, but only 6 of 18 non-users link the film to the brand, the viewers the campaign is meant to recruit. Switch the cut and watch the gap open.
“When he let go of the seat, that got me. I watched it twice.”Viewer · Emotional response
“I'd have sworn it was the other wallet app. The music, the colours, all of it.”Viewer · Brand confusion
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Ad film focus groups36 respondents · 6 groupsEvidence connectedFrom raw responses to a decision-ready study view.
Bring in, structure, compare and report from one workspace. Your team controls the interpretation; Enumerate keeps every finding connected to the evidence behind it.
Explore each step →Probe the useful detail
Ask the next useful question while the respondent's context is still specific.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
Choose the research format that fits the decision.
Start with the method your team already runs. Enumerate turns each format into a comparable, source-linked study view.
Script and storyboard tests
Enumerate reads the early reactions and codes where the idea reads clearly and where the narrative loses people on the page.
- Source-linked findings
- Comparable study view
- Review-ready outputs
Script and storyboard tests
Enumerate reads the early reactions and codes where the idea reads clearly and where the narrative loses people on the page.
- Source-linked findings
- Comparable study view
- Review-ready outputs
See the platform in action
Turn viewer reactions into a clearer creative decision.
Connect film groups, depth interviews, scripts, storyboards and animatics in one place, with every recommendation linked to the scene or line behind it.