Understand what makes a concept clear, credible and worth choosing.
Concept decisions are rarely explained by preference alone. An idea has to be understood, feel relevant, support its promise and give people a reason to choose it.Enumerate brings comparative concept screens, focus groups, depth interviews, forced-choice exercises and open ends into one AI study view, so teams can compare comprehension, relevance, believability, distinctiveness and purchase conviction across every concept, with each finding linked to respondent evidence.
Concept C made sense straight away. I understood it in one read.
Participant · High intent
on GreenbookVerified reviews from research teams on GreenbookConcept decisions are made between understanding, belief and choice.
A concept can be liked in the room and still fail when people cannot explain it, believe the promise or see a reason to choose it. Enumerate keeps every reaction connected across concepts and audiences so teams can see what strengthens each idea and what needs to change.
Positive reactions do not always mean preference.
A respondent can like an idea without understanding the benefit, believing the promise or choosing it over the alternatives.
See how every concept performs on the same criteria.
Compare comprehension, relevance, believability, distinctiveness and purchase conviction across concepts and audiences, then open any result to the response behind it.
Understand what strengthens or weakens each concept.
Each result stays connected to the respondent reaction behind it, so teams can see what to keep, clarify or change before the next round.
See how every concept performs on the same criteria.
Compare comprehension, relevance, believability, distinctiveness and purchase conviction across concepts and audiences, then open any result to the response behind it.
Concept C clears every bar, but purchase conviction is what separates it from the field. Switch the cut to category users and every score climbs: the people closest to the problem are the readiest to pay.
“Concept C made sense straight away. I understood it in one read.”Participant · High intent
“The claim in E sounded made up. I wanted to believe it, I just didn't.”Participant · Sceptical
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Water purifier concept screen54 respondents · 9 groupsEvidence connectedFrom first reaction to a clear concept recommendation.
Bring in every concept and response, compare comprehension, relevance, believability, distinctiveness and purchase conviction on one framework, and open every finding back to respondent evidence.
Explore each step →Probe the useful detail
Ask the next useful question while the respondent's context is still specific.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
Choose the concept test that fits the decision.
Compare concepts, strengthen a proposition, pressure-test a claim, or pool markets. Every format returns a source-linked decision view.
Comparative concept screens
Six ideas scored on one frame, so Enumerate returns a single ranked read instead of six group-by-group write-ups.
- Source-linked findings
- Comparable study view
- Review-ready outputs
Comparative concept screens
Six ideas scored on one frame, so Enumerate returns a single ranked read instead of six group-by-group write-ups.
- Source-linked findings
- Comparable study view
- Review-ready outputs
See the platform in action
Turn concept reactions into a clearer launch decision.
Connect comparative screens, focus groups and depth interviews in one place, with every recommendation linked to respondent evidence.