Understand what shoppers notice, trust and choose.
Retail decisions move between online and offline moments, from search, product pages and reviews to the shelf, the physical product and the store.Enumerate brings research evidence from interviews, shop‑alongs, diaries, usability sessions, reviews, open ends, video and images into one AI study view, so teams can see what earns attention, builds confidence and completes the purchase.
I saw it in store, then checked the reviews before I put it in my basket.
Shopper · shop‑along
on GreenbookVerified reviews from research teams on GreenbookRetail decisions are shaped across online and offline moments.
A shopper may notice a product on the shelf, check reviews online, compare prices in an app and return to buy offline. Another may discover it online and choose collection in store. Enumerate connects the research evidence from these moments so teams can see what earns attention, builds confidence and completes the purchase.
What earns attention?
Online search, category pages and promotions work alongside offline shelf presence, packaging and displays.
What builds confidence?
Online reviews, product information and comparison meet offline trial, staff advice and the physical product experience.
What completes the purchase?
Availability, price, checkout, delivery promises and collection options determine whether confidence becomes a sale online or offline.
See an online and offline retail journey come together.
Follow discovery, comparison, store experience and fulfilment evidence to see what earns confidence, where the path gets harder and what the team should improve first.
Reviews and the physical product experience build confidence, but search friction and uncertain store availability interrupt the path to purchase. Nine of the 12 shoppers shown the clearer availability journey preferred it, making online‑to‑offline availability the strongest place to improve first. Simpler online discovery should follow.
“The search results made it harder to find the right option.”Online shopper · Discovery task
“The reviews gave me enough confidence to keep going.”Comparison shopper · Online task
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Online & Offline Path to Purchase24 shopper sessionsEvidence connectedFrom first task to a clear retail decision, in one platform.
Collect richer shopper diaries and open ends with AI probing, bring in online and offline research evidence, and move from raw sessions to stakeholder‑ready priorities. The platform supports coding, analysis, synthesis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when a shopper mentions confusion, trust, comparison, abandonment, a channel switch or a moment that changed the basket.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
In‑store & omnichannel shop‑alongs
Bring recordings from accompanied online and offline shops into one study view, from aisle behaviour to research‑online‑buy‑in‑store and click‑and‑collect. Map every hesitation and decision to the moment it happened, then compare them across the path to purchase.
Explore the Shopper studies use case- Path‑to‑purchase map
- Channel switch points
- Aisle vs app behaviour
- Linked quotes
In‑store & omnichannel shop‑alongs
Bring recordings from accompanied online and offline shops into one study view, from aisle behaviour to research‑online‑buy‑in‑store and click‑and‑collect. Map every hesitation and decision to the moment it happened, then compare them across the path to purchase.
Explore the Shopper studies use case- Path‑to‑purchase map
- Channel switch points
- Aisle vs app behaviour
- Linked quotes
Start with the decision you need to make.
See all research methods
Shopper & path‑to‑purchase
See what shoppers notice, compare and choose.
Explore →
Usability & task analysis
See where journeys flow, stall and recover.
Explore →
Preference & comparison
See what wins and what tips the choice.
Explore →See the platform in action
Turn online and offline shopper evidence into a clearer next move.
Connect interviews, shop‑alongs, usability sessions, prototypes and visual evidence to see what earns the purchase and what gets in the way.