See where shoppers hesitate, what earns trust and what converts.
Retail and e‑commerce decisions are made across a chain of small moments, from the search that works and the filter that fails to the review, shelf cue or fulfilment promise that closes the basket.Enumerate brings shop‑alongs, intercepts, screen‑share, think‑aloud, reviews, open ends and prototype tests into one AI study view, so teams can see where journeys break and what to fix next.
I checked the reviews before I put it in my basket.
Shopper · shop‑along
on GreenbookVerified reviews from research teams on GreenbookRetail decisions are made in the moments a journey helps or gets in the way.
A shopper cannot find the right category. A dietary filter ignores the brief. Reviews create confidence, then an unclear collection slot brings doubt back. Enumerate keeps each moment connected across store, web and app so product, experience and shopper teams can see what moved the decision.
Journey friction becomes one conversion number
Search, filter, compare, product detail, checkout and collection each fail differently.
Store, web and app lose the thread
Research online, buy in store, click‑and‑collect and app‑led trips cross channels by design.
Prototype and competitor reads drift apart
A live journey, a redesign and a rival experience need the same coding frame.
See a shopper journey study come together.
Follow basket and checkout sessions, screen‑share, think‑aloud and prototype evidence to see where the journey breaks, what builds trust and what to fix next.
Reviews build trust, but poor filtering and limited comparison make the journey harder. Nine of the 12 shoppers who saw the redesigned filter preferred it, making that the clearest fix to ship. Clarifying the collection slot should follow next.
“The filter ignored my gluten‑free setting and showed everything anyway.”Dietary shopper · Website task
“I wanted to put two products side by side and couldn’t.”Comparison shopper · Website task
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Grocery Basket & Checkout24 screen‑share sessionsEvidence connectedFrom first task to journey answer, in one platform.
Use AI probing to collect richer shopper diaries and open ends, bring in the sessions and screens your team already has, and move from raw journey evidence to stakeholder‑ready priorities. Enumerate supports coding, analysis, synthesis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when a shopper mentions confusion, trust, comparison, abandonment, a channel switch or a moment that changed the basket.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
In‑store & omnichannel shop‑alongs
Enumerate reads the recordings from accompanied in‑store and omnichannel shops, from aisle behaviour to research‑online‑buy‑in‑store and click‑and‑collect. Enumerate maps every hesitation and decision to the moment it happened and pools them into one comparable path to purchase.
Explore the Shopper studies use case- Path‑to‑purchase map
- Channel switch points
- Aisle vs app behaviour
- Linked quotes
In‑store & omnichannel shop‑alongs
Enumerate reads the recordings from accompanied in‑store and omnichannel shops, from aisle behaviour to research‑online‑buy‑in‑store and click‑and‑collect. Enumerate maps every hesitation and decision to the moment it happened and pools them into one comparable path to purchase.
Explore the Shopper studies use case- Path‑to‑purchase map
- Channel switch points
- Aisle vs app behaviour
- Linked quotes
Start with the decision you need to make.
See all research methods
Shopper & path‑to‑purchase
See what shoppers notice, compare and choose.
Explore →
Usability & task analysis
See where journeys flow, stall and recover.
Explore →
Preference & comparison
See what wins and what tips the choice.
Explore →See the platform in action
Turn shopper and journey evidence into the next fix.
Connect shop‑alongs, usability sessions, prototypes and shopper evidence to see where the journey breaks and what to fix next.