Understand what keeps subscribers, what triggers churn and why.
Telecom loyalty can survive a network issue and still collapse after a confusing bill or unresolved care call.Enumerate brings subscriber IDIs, network diaries, app journeys, care transcripts, plan concepts, bills and coverage screens into one AI study view, so teams can see what earns retention, what triggers a port‑out and which fix matters most.
I wanted to compare the full monthly cost, not just the headline plan.
Plan shopper · store interview
on GreenbookVerified reviews from research teams on GreenbookConnectivity is invisible until it fails, and the failure that triggers a port‑out is rarely the network.
A surprise bill, a confusing plan, a care call that went nowhere. The signal that explains why subscribers port out sits in interviews and care transcripts no top‑line metric captures.
Churn drivers stay hidden
The flip from loyal to porting is buried in inconsistently coded interviews.
Network vs billing confused
Teams blame coverage when billing or support is the real trigger.
Care calls go unanalysed
The richest churn signal sits in care transcripts no one reads end to end.
See a migration and retention study come together.
Follow subscriber IDIs and care‑call transcripts across prepaid‑to‑postpaid migration to see what earns retention, what triggers doubt and which fix matters most.
The network earns loyalty, but bill shock and plan complexity stall the move to postpaid. A simpler plan comparison and proactive bill‑change alerts are the clearest retention improvements to test next.
“The network is genuinely the best where I live.”New postpaid customer · Interview
“A surprise bill after upgrading made me think about porting out.”New postpaid customer · Interview
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Prepaid→Postpaid Migration34 subscribers, IDIs + care callsEvidence connectedFrom first plan question to retention answer, in one platform.
Use AI probing to collect richer experience responses, bring in the interviews and operational verbatims your team already has, and move from raw subscriber evidence to stakeholder‑ready priorities. Enumerate supports coding, analysis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when a subscriber mentions coverage, speed, a bill change, care failure, plan confusion, upgrade doubt or a reason to switch.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
Care‑call transcripts
Enumerate works from your existing call recordings or contact‑centre transcripts, with recording consent and PCI handled on your side. Enumerate reads across calls to surface the qualitative churn themes your speech‑analytics tags cannot, traced back to the moment each was said.
Explore the Ad & creative testing use case- Cross‑call themes
- Churn triggers
- Source‑linked moments
- Speech‑analytics complement
Care‑call transcripts
Enumerate works from your existing call recordings or contact‑centre transcripts, with recording consent and PCI handled on your side. Enumerate reads across calls to surface the qualitative churn themes your speech‑analytics tags cannot, traced back to the moment each was said.
Explore the Ad & creative testing use case- Cross‑call themes
- Churn triggers
- Source‑linked moments
- Speech‑analytics complement
Start with the decision you need to make.
See all research methods
See the platform in action
Turn subscriber evidence into clearer retention priorities.
Connect subscriber interviews, network diaries, plan feedback and care evidence to see what earns loyalty and what triggers churn.