See what wins on taste, brand and occasion.
Alcohol choices are shaped by the liquid, the label and the occasion.Enumerate brings blind and revealed tastings, triads, CLTs, packaging designs, occasion diaries and brand conversations into one AI study view, so teams can see what the liquid earns, what the brand adds and which occasion each expression can own.
The aroma is soft, with hardly any burn.
Single‑malt drinker · interview
on GreenbookVerified reviews from research teams on GreenbookAlcohol choices are made between the liquid, the label and the occasion.
A sip can win blind, lose after reveal, or belong to a different moment once the occasion is clear. Enumerate keeps liquid, brand and occasion evidence connected without flattening any one of them to a score.
Taste scores lose the occasion
Sweetness, heat, mouthfeel and finish can win in one moment and feel wrong in another.
Blind and revealed tell different stories
The liquid can earn preference blind, then gain or lose meaning when the bottle, name and story appear.
Pack cues change by market
Premium, gifting and authenticity cues can shift by repertoire, culture, channel and price expectation.
See a blind‑to‑revealed tasting study come together.
Follow single‑malt IDIs, friendship triads and sensory language from first sip to the lexicon that can shape the quantitative CLT.
A clean nose helps the liquid win blind, while excess sweetness and a short finish hold it back. The next CLT should test a better balance and longer finish, with the nightcap occasion retained as the strongest positioning territory.
“Blind, the nose is soft, hardly any burn coming through.”Single‑malt drinker · Interview
“It’s sweet up front but there’s not much behind it.”Whisky explorer · Group discussion
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Single‑Malt Sensory24 IDIs + triads, blind → revealedEvidence connectedFrom first sip to launch answer, in one platform.
Use AI probing to collect richer tasting and occasion responses, bring in the sessions and stimuli your team already has, and move from raw reactions to a stakeholder‑ready read. Enumerate supports coding, analysis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when someone mentions heat, sweetness, finish, premium cues, a ritual or an occasion that needs unpacking.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
Friendship triads & MGDs
Friendship triads and mini‑groups surface where the table agreed, split or talked each other into a brand. Enumerate pools every session into one comparable read, cut by repertoire and occasion.
Explore the Concept & proposition testing use case- Group themes
- Peer‑influence moments
- Repertoire cuts
- Occasion themes
Friendship triads & MGDs
Friendship triads and mini‑groups surface where the table agreed, split or talked each other into a brand. Enumerate pools every session into one comparable read, cut by repertoire and occasion.
Explore the Concept & proposition testing use case- Group themes
- Peer‑influence moments
- Repertoire cuts
- Occasion themes
Start with the decision you need to make.
See all research methods
Shopper studies
See what shoppers notice, compare and choose.
Explore →
Blind & revealed taste tests
Understand what people taste, feel and prefer.
Explore →
Concept & territory testing
Find which ideas land, where they weaken and why.
Explore →See the platform in action
Turn tasting evidence into a clearer brand decision.
Connect blind and revealed tastings, sensory language, packs and occasions, with every recommendation linked to the evidence behind it.