See what wins on taste, brand and occasion.
Alcohol choices are shaped by more than taste. The liquid, the pack, the story and the moment all change the read.Enumerate brings tastings, interviews, groups, CLTs, packs and occasion research into one AI study view, so teams can see what the product earns, what changes after reveal and which moments are worth exploring.
The aroma feels bright, then the warmth comes through on the finish.
Gin drinker · tasting interview
on GreenbookVerified reviews from research teams on GreenbookThe liquid gets tasted. The brand gives it meaning. The occasion decides where it belongs.
A drink can win on taste, shift once the bottle and story are revealed, and feel right only in a particular moment. Enumerate keeps liquid, brand and occasion evidence connected so teams can see what is driving preference and what needs to change.
What does the liquid earn?
Aroma, flavour, sweetness, alcohol warmth, mouthfeel and finish each shape the response before the brand is known.
What does the brand add?
The same liquid can feel more or less premium, distinctive or credible once the bottle, name, provenance, claim and price are revealed.
Which occasion can it own?
A product may fit a relaxed night at home, a shared round, a meal, a celebration or a gift, even when overall liking looks similar.
See a blind‑to‑revealed tasting study come together.
Follow an example single-malt study from the blind liquid read to the brand reveal and occasion. Themes show unique drinkers coded once per theme; themes may overlap.
In this example, soft aroma and low burn are the clearest liquid strengths. Sweetness feels unbalanced and the finish fades too quickly, while a quiet nightcap is the most distinct occasion to explore.
“The aroma feels soft. I am not getting much burn.”Single‑malt drinker · example interview
“Once I saw the bottle and the age statement, it felt more crafted.”Single‑malt drinker · example interview
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Single-malt blind-to-revealed studyExample data · 24 drinkersEvidence connectedFrom first response to stakeholder-ready evidence, in one platform.
Use AI probing to collect richer tasting and occasion responses, bring in the sessions and stimuli your team already has, and move from raw reactions to a stakeholder‑ready read. Enumerate supports coding, analysis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when someone mentions heat, sweetness, finish, premium cues, a ritual or an occasion that needs unpacking.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
IDIs, FGDs, mini-groups & triads
Bring interviews, focus groups, mini-groups and friendship triads into one study view. Compare where people agree, split or influence one another, cut by repertoire, occasion and market.
Explore the Concept & proposition testing use case- Individual and group themes
- Peer‑influence moments
- Repertoire cuts
- Occasion themes
IDIs, FGDs, mini-groups & triads
Bring interviews, focus groups, mini-groups and friendship triads into one study view. Compare where people agree, split or influence one another, cut by repertoire, occasion and market.
Explore the Concept & proposition testing use case- Individual and group themes
- Peer‑influence moments
- Repertoire cuts
- Occasion themes
Start with the decision you need to make.
See all research methods
Shopper studies
See what shoppers notice, compare and choose.
Explore →
Blind & revealed taste tests
Understand what people taste, feel and prefer.
Explore →
Concept & territory testing
Find which ideas land, where they weaken and why.
Explore →See the platform in action
Turn liquid, brand and occasion evidence into a clearer decision.
Connect tastings, conversations, packs, claims and occasions in one study view, with each recommendation linked to the evidence behind it.