See what shoppers notice, compare, pick up and ultimately buy.
Shopper decisions unfold across trip mission, search, shelf, comparison and choice. Reviewing shop-alongs, intercepts and observations separately breaks the path to purchase.Enumerate brings every shop-along, intercept and observation into one path-to-purchase view, so teams can see what shoppers noticed, compared, picked up and ultimately bought, with the source moment behind every finding.
I came for my usual, but the new pack caught my eye.
Shopper · Planned trip
on GreenbookVerified reviews from research teams on GreenbookShopper decisions are made across the path to purchase.
Trip mission, notice, comparison, pickup and basket outcome each reveal a different part of the choice. Enumerate keeps those moments connected across shop-alongs, intercepts and observations so teams can see where attention becomes purchase and where it breaks.
The decisive moment is often silent.
A shopper may pause, reach, replace or walk on without explaining why.
See how the trip becomes a basket.
Compare mission, notice, comparison, pickup and purchase across shoppers, stores and channels, then open any result to the source moment behind it.
Understand where the path to purchase breaks.
Each finding stays connected to the shopper action or response behind it, so teams can see which shelf, pack, price or availability cue changed the outcome.
See how the trip becomes a basket.
Compare mission, notice, comparison, pickup and purchase across shoppers, stores and channels, then open any result to the source moment behind it.
Notice is strong, but reach drops it and in-store findability is the leak: switch to In-store and found-it-easily falls to 10 of 20, while online search lifts it. The shelf, not the shopper, is losing the basket.
“I came for my usual, but the new pack caught my eye.”Shopper · Planned trip
“I could not find the price, so I picked it up to check. Turns out it is dearer per wash.”Shopper · Planned trip
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Shop-alongs32 shoppers · 5 stores + appEvidence connectedFrom raw responses to a decision-ready study view.
Bring in, structure, compare and report from one workspace. Your team controls the interpretation; Enumerate keeps every finding connected to the evidence behind it.
Explore each step →Probe the useful detail
Ask the next useful question while the respondent's context is still specific.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
Choose the research format that fits the decision.
Start with the method your team already runs. Enumerate turns each format into a comparable, source-linked study view.
Accompanied shops (shop-alongs)
Enumerate reads the full shop-along and codes the path to purchase step by step, from aisle entry to basket, each moment tied to what the shopper did and said.
- Source-linked findings
- Comparable study view
- Review-ready outputs
Accompanied shops (shop-alongs)
Enumerate reads the full shop-along and codes the path to purchase step by step, from aisle entry to basket, each moment tied to what the shopper did and said.
- Source-linked findings
- Comparable study view
- Review-ready outputs
Start with the decision you need to make.
See all research methods
See the platform in action
Turn shopper evidence into a clearer category decision.
Connect shop-alongs, intercepts, observations and online journeys in one place, with every recommendation linked to the shopper moment behind it.