Understand what fits at first try-on, holds up in wear and gets kept.
Fashion decisions begin at the mirror, but they are settled through movement, wear and the decision to keep, exchange or return.Enumerate brings try-ons, fit clinics, wear diaries, returns feedback, shop-alongs, photos and video into one AI study view, so teams can see what creates desire, what breaks fit and what to investigate next.
My usual size felt tight at the hip, so I had to size up.
Shopper · try‑on
on GreenbookVerified reviews from research teams on GreenbookA garment is judged at first try-on, through real wear and at the keep-or-return decision.
The way it sits at the mirror, moves through the day and feels after repeated wear can tell three different stories. Enumerate keeps those moments connected so teams can understand fit, desire and returns without averaging away the detail.
What feels right at first try-on?
Size, drape, gape, stretch and movement shape the first verdict.
What holds up through real wear?
Comfort, recovery, bagging, pilling and colour can change after the fitting room.
Why is it kept, exchanged or returned?
A return form may say only ‘didn't fit.’ Connect try-on talk, wear evidence and return feedback to find the more useful reason beneath it.
See a fit and wear study come together.
Follow stretch-denim try-ons and wear feedback across three fit types. These overlapping themes count each wearer once per theme, so one person may contribute to more than one finding.
Stretch and fabric feel support the product, while tightness through the hip and a waist gap when seated are the clearest fit questions to examine in the next round.
“My usual size felt tight through the hip, so I tried the next size.”Curvy fit · Try‑on
“The waist gaps at the back when I sit. I wouldn't keep this fit.”Curvy fit · Try‑on
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Stretch-denim fit studyExample data · 24 wearers, 3 fit typesEvidence connectedFrom first try‑on to product answer, in one platform.
Use AI probing to collect richer wear and returns responses, bring in the sessions and visual evidence your team already has, and move from raw fit feedback to stakeholder‑ready priorities. Enumerate supports coding, analysis, cuts, reports and reels while your team controls the interpretation.
Explore each step →Probe
Use AI follow‑ups when someone mentions sizing, drape, gape, stretch, comfort, style fit, wear performance or a return decision.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
One platform across the studies your team already runs.
Move between methods without losing the respondent, context, segment or evidence behind the answer.
Wear‑trial diaries
Structure longitudinal wear diaries by day, garment and wearer. Track recovery, bagging, pilling, colour transfer and shrinkage from first wear to the settled verdict.
Explore the At home usage testing use case- Recovery & bagging
- Pilling & bobbling
- Colour & shrinkage
- First wear vs settled
Wear‑trial diaries
Structure longitudinal wear diaries by day, garment and wearer. Track recovery, bagging, pilling, colour transfer and shrinkage from first wear to the settled verdict.
Explore the At home usage testing use case- Recovery & bagging
- Pilling & bobbling
- Colour & shrinkage
- First wear vs settled
Start with the decision you need to make.
See all research methods
Shopper studies
See what shoppers notice, compare and choose.
Explore →
Fit & wear testing
Track how products perform through real use.
Explore →
Preference & comparison
See what wins and what tips the choice.
Explore →See the platform in action
Turn fit and wear evidence into a clearer product decision.
Connect fit clinics, wear diaries, shopper feedback and returns to see what creates desire and what breaks fit.