Understand what gets stocked, what gets recommended and why.
Retailers and distributors balance demand, margin, schemes, service and after-sales burden. Field anecdotes cannot show which trade-off changes stocking or recommendation.Enumerate brings retailer interviews, dealer and distributor IDIs, trade groups and counter shop-alongs into one AI study view, so teams can compare stocking, push, rejection and competitor recommendation across outlets, with the source response behind every finding.
Their margin is two points better. That decides what we recommend.
Retailer · Multi-brand outlet
on GreenbookVerified reviews from research teams on GreenbookChannel decisions are made between demand, margin and service.
A retailer can value the brand and still refuse to stock or recommend it when schemes, availability or after-sales burden favour a rival. Enumerate keeps those trade-offs connected across outlets so teams can see what changes the listing and the counter recommendation.
Brand pull and counter push are different decisions.
Consumer demand can earn a listing while margin, schemes or service determine what staff actually recommend.
See what gets stocked, recommended or rejected.
Compare demand, margin, schemes, service and after-sales burden across outlet types, cities and stocker status, then open any result to the source response.
Understand what would make the channel switch.
Each finding stays connected to the outlet that expressed it, so teams can see which trade term, service fix or demand signal changes behaviour.
See what gets stocked, recommended or rejected.
Compare demand, margin, schemes, service and after-sales burden across outlet types, cities and stocker status, then open any result to the source response.
Margin and rotation lead in every cut, but switch to non-stockers and after-sales burden jumps to 63%. That is the fear keeping the brand off the shelf, and a service-response guarantee answers it more cheaply than another margin point.
“Their margin is two points better. That decides what we recommend.”Retailer · Multi-brand outlet
“When a unit fails, the customer shouts at me, not the company. I stock what gets serviced fast.”Retailer · Non-stocker
Ask the study what matters
Explore what won, what got in the way, who experienced it differently and what should change next. Enumerate keeps every answer connected to the evidence behind it.
Retailer interviews48 respondents · 6 citiesEvidence connectedFrom raw responses to a decision-ready study view.
Bring in, structure, compare and report from one workspace. Your team controls the interpretation; Enumerate keeps every finding connected to the evidence behind it.
Explore each step →Probe the useful detail
Ask the next useful question while the respondent's context is still specific.
- AI asks the useful next question
- Captures richer async responses
- Works across 40+ languages
- Links every answer to context
Give stakeholders the answer and the evidence.
Reports, reels and segment cuts, each tied back to the study.
AI-drafted reports grounded in source evidence and ready for your team’s review.
Short, shareable clips that bring the feedback to life.
Quick cuts by market, segment, study stage or any filter.
Every quote coded and tied back to the source, in 40+ languages.
Choose the research format that fits the decision.
Start with the method your team already runs. Enumerate turns each format into a comparable, source-linked study view.
Retailer and trade interviews
Enumerate reads every counter conversation in full and codes the stocking drivers, push and pull, and after-sales fears, each one tied to a verbatim.
- Source-linked findings
- Comparable study view
- Review-ready outputs
Retailer and trade interviews
Enumerate reads every counter conversation in full and codes the stocking drivers, push and pull, and after-sales fears, each one tied to a verbatim.
- Source-linked findings
- Comparable study view
- Review-ready outputs
See the platform in action
Turn trade interviews into a clearer channel decision.
Connect retailer interviews, dealer and distributor IDIs, trade groups and counter shop-alongs in one place, with every recommendation linked to the outlet response behind it.